In the new, post-influencer world of broken trust, how do worthy brands move forward? With advertising feeling more and more like the original fake news, and an increasingly fractured and decentralized audience, where can messaging find a foothold? What will it take for brands to thrive in the coming years?
Nick Bailey, CEO and Creative Partner at reputation management firm futurefactor asserts that for brands who dare to be unmediated - but not unaided - the future is very bright. Those companies willing to go beyond bold messaging to actively do the deep work are finding their audiences and gaining well-earned trust with ease. We'll look at how the successful brands of the future must think and behave in order to stay relevant, humane and believable.